Council for the Advancement of Forensic Genealogy (CAFG) has launched its initial ad campaign to reach a national audience of potential consumers. The advertisements promote CAFG objectives to advance public awareness and understanding of the profession, and to encourage broader use of the services of qualified forensic genealogists. An ad will appear in the 2013 Equal Justice Conference program distributed to more than 800 attorneys, judges, paralegals, investigators, capital mitigation specialists and other attendees of the May conference. CAFG’s message will reach a diverse audience, including prestigious law firms specializing in immigration, criminal, and civil cases in which kinship determination may be necessary.
Also in May, a CAFG ad will run in the “Facts & Findings” journal of the Association of Legal Assistants – Paralegals (NALA). CAFG will receive two bonus ads, one each in the annual new products section and in the NALA online services directory. According to NALA, “Legal assistants and paralegals are individuals who assist lawyers in the delivery of legal services.” By reaching out to the key employees at law firms who identify forensic genealogists, CAFG increases exposure to its organization and its members.